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The Biggest Sourcing Fair & Lifestyle Show in Vietnam

“The 2023 Vietnam International Premium Products Fair” was the first attempt to showcase a transformative exhibition encompassing lifestyle aspects, including Living & Interior, Beauty & Fashion, and Food & Beverage. It aimed to demonstrate the trend and evolution of lifestyle through the range of products and industries.

To provide valuable insights to exhibitors and visitors, we curate a special section that aligns with the current trends in the Vietnamese consumer market. We differentiated by dedicating a special section such as VIPREMIUM 2023+, Special Pavilions, and Thematic Zones.

This year, we made efforts to support the global marketing and market expansion of small and medium-sized enterprises (SMEs) with the Ministry of SMEs and Startups, as well as the Korea Foundation for Cooperation of Large & Small Business, Rural Affairs.

We operated three Special Zones 1) Great Sale Zone: based on the companies holding local sales licenses, 2) K-Lifestyle Zone: based on Korean cultural content aimed to bridge Korean brands and Vietnamese consumers, 3) Premium home Pavilion: a showroom-like special pavilion to present Korean & Vietnamese living trends.

Thank you.

Coex Global Business Team

VIPREMIUM 2024 Office

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