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In today’s modern economy, some manufacturers are beginning to doubt the importance of distribution and retailing partners. If “efficiency” is the No. 1 goal of production, will the “intermediate” components just add up unnecessary cost and lead time?

Cooperate with distributors or distribute yourself?

In fact, distributors are becoming more and more important, especially in the current information technology era, the connection between suppliers and customers becomes more crucial than ever.

Distributors can reduce response times to customers, increase product coverage, and even integrate added value through knowledge and interoperability with customers. Without distribution partners and retailers, the manufacturer/supplier will have to perform the above activities on their own, and it will surely cause a negative impact on the business if they’re not performing well.

With the global market growing at a rapid pace, products, services and information that customers can grasp become more and more comprehensive, turning retail into an extremely competitive market.

Therefore, if the manufacturer only have the ability to serve customers “remotely” via email, phone and text from their head office, they’ll start to lose their footing in the end consumers’ minds. To be successful in retailing, manufacturer must directly reach out to their “god”, not only to provide them with a useful product but also to allow them to enjoy the product with as less troublesome as possible.

That is why Buyers will always be an indispensable partner for every manufacturer/ supplier.

What benefits will you get from the ‘right’ Buyer?

Not just selling support, distributors will help fill the gaps between the manufacturer and the buyer. The definition that distributors only know how to buy products and store them is completely wrong.

In fact, the buyers usually has a team of experts from engineering, mechanics to supply chain, through which they can assist their manufacturer partners with appropriate standards, increase performance, and even support arising issues in production.

And because Buyers and Distributors often handle a lot of different vendors’ products at once, your product has the opportunity to be part of many promotional events, or become a set-selling products or selling as combos, potetial to contributing to a significant increase in sales volume.

And most importantly, Buyers and Distributors have the ability to react quickly to market changes, which is extremely important in today’s harsh competitive environment. As the “front-line”, Buyers are able to expand their networks to the customers that the manufacturer can not access from the office. From then on, Buyers and Distributors will collect the important “intelligence” to transmit back to manufacturer’s production process.

Quickly find out your ‘destined’ Buyer at Vipremium 2018

To find the right buyer, you have to start by seeing these retail partners as an integral part of the company management board. Buyers and Distributors are also your customers, so why don’t treat them as your second “god”.

At the 9th International Premium Sourcing Fair in Vietnam (Vipremium 2018), we have assembled a “league of legends” from supermarkets, convenience stores and e-commerce companies such as Lotte, Central Group, K-Mart, 7Eleven, Circle K, Sendo, Tiki, SCJ TV, Huyndai Homeshopping, Yes24, Co-opmart, Satra …

All Buyers and Distributors at Vipremium 2018 are ready to help you grow and deliver your product to the right consumer. Therefore, prepare important information and represent your product to convince your “second god” in 4 days from May 31, 2018 to June 03, 2018.

Vipremium 2018 will provide all manufacturing companies with access to thousands of distribution points throughout Vietnam and around the world. Do you have a potential product? What are you waiting for? Join the Vipremium 2018  immediately to bring your product to the millions of customers waiting out there.