With the assembly of the most formidable buying forces, from E-commerce companies to home shopping giants such as Lotte Group, Central Group, K-Mart, 7Eleven, Circle K, Sendo, Tiki, SCJ TV, Huyndai Homeshopping, Yes24, Co-opmart, Satra … ‘Buyer Zone’ at Vipremium 2018 has become an indispensable place for any manufacturers and suppliers at Vietnam.
1. Buyer Zone – The ‘destined’ place to reach potential customers
One of the greatest strengths that Buyer Zone can bring to the table is a their network of distributors, retailers and potential loyal customers. This means once you have persuaded and partnered with the right buyer in the Buyer Zone, your sales and revenue will quickly “boomming” because of their available customer base.
The main task of the companies in Buyer Zone is to distribute the products of their partner in every nook and cranny of the market. Buyers will ensure that their loyal customer base are able to access high value products in the most convenient way possible, even “optimizing” your products to the most suitable customer segment with the largest purchasing power. Once you have done the “handshake” with your partners in the Buyer Zone, the customer can immediately access to your product every time they need.
2. Buyer Zone – When Sales & Marketing became everyone’s problem
All buyers in the Buyer Zone are experienced in Sales & Marketing and are willing to share that valuable knowledge with their suppliers. If the two sides can coordinated smoothly, the new products can quickly dominate the market as efficiently as possible. After all, high value products are not enough. Buyers always want to find a product suitable for their “customer god”, and if there is additional support from the manufacturer, both of them can make the customer happily open their wallets.
And when it comes to marketing efficiency, while manufacturers often have to pay a considerable cost to put their products on the news or trade magazines, distributors in the Buyer Zone with the strength of their location can hold direct marketing programs to end users with efficient costs, to increase conviction and sales volume.
For example, partners in the Buyer Zone can organize discounts and promotions at their millions point of sale, thereby increasing interaction with actual end customers. These programs also boost sales for both manufacturers and distributors, making it a viable win-win-win option.
3. Buyer Zone – Where we build Our Supply Chain
Buyers in the Buyer Zone will be ready to share their storage area of finished products with their partners. Furthermore, the buyers’ supply chain department with great experience in distribution and retailing will make sure the product can be shipped to the appropriate destination in the most cost and time effective way.
In addition, Buyer Zone partners can set up for the manufacturers/ suppliers a broad distribution channel at the lowest available cost. This means accessing multiple customer segments in a myriad of physical locations but keeping the cost of expansion to a minimum as manufacturers do not have to pay for rental, as well as personnel costs …
And not just within the territory of Vietnam, many Buyers from Buyer Zone are coming from the strong regional economies that are also ready to expand your market share beyond their border, thereby optimizing profits and lowest risk with their localized experience.
4. Buyer Zone – YOUR products, OUR customer satisfaction
Customer service is more important at the place where the customer making their purchasing decision than the place of production. The Buyer Zone partners are confident with their own team of customer service representative, on-site counselors, and even transportation personnel who can assist with most of customers’ queries in a snap of a finger.
As a manufacturer, you must be very hesitated when deciding to held responsible for all common customers’ enquiries or not. Whether you decide to own a customer service department or outsource a service team, the manufacturer can optimize even more costs by support from the right distributor in the Buyer Zone.
And because distribution partners will be in direct contact with customers, they will also be a good fit for collecting the real and most authentic “feedback” information. The invaluable information about market trends, customer opinions and the level of competition in the market will directly affect the survival of the manufacturer in the future.
5. Buyer Zone – Sharing the financial concerns together
Last but not least, financial concerns! Buyers from Buyer Zone all have strong financial resources and are willing to support their partners with their needs.
Advance payment, deposit support, and large orders are some of the support that Buyer Zone partners are ready to negotiate if your product is suitable.
What are you waiting for, join Vipremium 2018 now!